Case Study: Shore United Bank | SNAP by Zelus
Case Study

How Shore United Bank Extended the Branch Beyond Its Walls

Delivering faster service, stronger relationships,
and new mobility across every channel.

🏛️
Founded
1876
📍
Headquarters
Easton, MD
💰
Asset Size
$6.2B
🏢
Branches
40
⚙️
Core
Jack Henry SilverLake
CX Overview
  • Bankers open and service accounts anywhere
  • Business bankers meet clients on-site
  • Contact center supports remote customers

Legacy, desktop-only systems were limiting Shore United's ability to serve customers where they wanted to be served.

Each account required scrolling through dozens of irrelevant fields and manual data entry. Procedures had to be written for every workflow, and training was technical, time-consuming, and rigid. Shore United needed a platform that could bring mobility, simplicity, and customer focus to every interaction.

The Solution:

Powered by ZELUS

SNAP transformed every step of the account-opening process—combining automation, procedural compliance, and usability in a single platform.

SNAP Platform

Key Benefits

  • Mobile tablets enable branch + off-site account opening
  • Guided workflows eliminate manual procedures
  • Seamless Jack Henry SilverLake and Synergy integration
  • Remote eSign and automatic document archiving
  • Intuitive design for both new and experienced bankers

Measured Results

Within Six Months of SNAP Rollout

Metric Before SNAP After SNAP Change
Account Mobility Branch-only desktops Branch + off-site tablets
+100% reach
Teller Cross-Training Limited Widespread
Significant
Consumer Account Opening 30-40 min 10-15 min
~65%
Document Exceptions Frequent Moderate
~50%
QC Reviews / Manual Corrections Frequent Minimal
~65%

Manual Processes Holding Back Growth

"Our previous platform lacked intuitiveness. Regardless of the account type, the same fields appeared, forcing staff to know what to skip. Every process required detailed written procedures just to navigate the system."

Misty, SVP / Director of Branch Operations

Strategic Impact:

SNAP

SNAP transformed Shore United's culture from process-driven to customer-focused. With process automation, training shifted to relationship-building. Tellers now use tablets to perform maintenance tasks without leaving the customer's side. Business bankers open accounts directly at client offices, strengthening relationships and accelerating onboarding—all while the contact center uses SNAP to serve remote customers with the same consistent, compliant workflows.

"SNAP has redefined how Shore United serves customers—replacing stationary desktops with mobile tablets and empowering bankers to meet clients wherever they are. This flexibility expands our reach and strengthens relationships beyond the branch."

— Misty, SVP / Director of Branch Operations

Results Within Six Months

Shore United Bank was fully operational and achieving measurable impact

65%
Reduction in Account Opening Time
30-40 min → 10-15 min
50%
Fewer Document Exceptions
Frequent → Moderate
65%
Fewer QC Corrections
Frequent → Minimal
40
Branches Live
Without adding back-office staff

"The system is so intuitive that training time has been cut dramatically. New hires can open accounts confidently within days, not weeks."

— Misty, SVP / Director of Branch Operations
Case Study: Shore United Bank | SNAP by Zelus